The proliferation of the Internet and new media has changed the way people live, work and entertain. Since it has been possible to access morally degrading pictures and videos through the internet, the future generation is anticipated to be highly immoral. Furthermore, the rapidly changing of technology has obstructed audience’s activities. Henry Jenkins makes a great point when he says that media convergence is a process, not an endpoint. National newspapers, the New York Times and Washington Post, reached cooperative agreements with the networks ABC and NBC in 2000. Log in. Currently, we reside in an unpredictable media environment, and Jenkins is met with crucial questions: "how we maintain the potential of participatory culture in the wake of growing media concentration, about whether the changes brought about by convergence open new opportunities for expression or expand the power of big media" (11). My claim, for the time being, is thatremixis what comes after convergence. changes brought together from previously discrete industries (computing, print, film, audio, and the like), which increasingly make use of same or related technologies and skilled workers. When I think of mass media the internet and cell phones come to mind. Most importantly, the contemporary media practices have also, Convergence Culture in WeChat Pavlik (2004) said that media convergence is the union of telecommunication, computing and media in the digital environment. People lack of skill to take full advantage of new media especially old people and disable. Media Convergence has brought about a shift in the control that the content creator had over it’s property. Globalization can be simply defined by the process of cross culture between nation and nation or the process of international integration, Media Convergence And Its Impact On The Contemporary Society, Analysis Of The Book ' The Daughter Of Mama Elena '. Join now. The media executives and media scholars who believe that the greatest change underway in media is that consumers are simply switching media consumption from ‘analog’ to ‘digital’ figuratively can’t see the forest for the trees. Several different interest groups compose society, according to Liberal-pluralism (Louw, 14-15) and within that society, Media can be considered an agent of democracy because the relationship between media and audience is seen as even, in that, media requires large audiences to generate revenue and thus must provide content according to the demands of the consumer. In some cases, mul… On the other hand, media convergence bring many challenges. Convergence is the process of levelling the differences between the different media. Jenkins called it ‘convergence culture’. Technological innovations have brought about significant changes in in almost every aspect of the society. Between 2007 and 2012 UK revenues as a … Media convergence in the digital era means the changes that are taking place with older forms of media and media companies. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. Convergence has transformed who uses these media and for what purposes, but it hasn’t eliminated these media. Media changes drastically over short periods of time. The integration of media not only achieved the harmony in technology, but also deeply influenced human economic activities, social structure and cultural forms. 1. (WikiLeaks.org, 2006) As creator Julian Assange himself proclaimed, the organization is about putting scientific journalism into practice. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. ... which is why a social media editor has been. Furthermore globalization is very arguable that it will induced cultural homogenization. Digital technologies have no doubt had a large impact on moving images and how they are developed and produced in the modern world. • With the rapid development of media technology, media convergence has become an irreversible development trends. Morever, the media convergence and the internet has been the main points of the need to actually rethink media regulation. Flew(2011)states that many series of drivers of some change in the media environment and new approaches to media policy which is associated with globalization. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. What changes have been brought by media convergence? In relation to mass communication, media convergence incorporates insights and methods to describe, characterises and understanding of digital media (Latzer, 2013). An important part of the information transferred across platforms are the techniques utilised in creation. Convergence adequately describes the relationship between mass media and digital media. Performance & security by Cloudflare, Please complete the security check to access. Does globalisation imply cultural homogenisation? There has been the introduction of inexpensive consumer digital recording devices, and the ability to create, Information media is a crucial part of the contemporary influence on human beings ' lives daily. Cloudflare Ray ID: 60447c703e06081c It is due to the fact that the technological advancements have created such practices that have completely redefined the ways in which media was being consumed by the audiences. The media world faced drastic changes once again in the 1980s and 1990s with the spread of cable television. In a field study carried out amongst media convergence, Jenkins (2004) claims that media convergence is not only a simple change about technological development, but also it changes relationship between industries, markets, technologies and audiences. A significant feature of the convergence of conventional media and new Consumers are now provided with a wide range of ways to access their products. Unlike other forms of media such as newspapers or radio, television has managed to weather the industry threats of recent years quite well. Key Takeaways Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Your answer should consider specific local and global media examples and should include reference to the Appadurai and McChesney article in the course reader. Ask your question. During the early decades of television, viewers had a limited number of channels to choose from—one reason for the charges of homogeneity. NEW MEDIA AND CONVERGENCE: ... faster now recent development in optical technology has brought about changes in these spheres ... language that it has been encoded. References. This, Convergence is a term used by various disciplines to ‘describe and analyse processes of change toward uniformity or union’ (p. 1) as said by Latzer (2013). media distribution changes, user-generated content, viral marketing, peer-to-peer -1 of the 8 implications of convergence: -Internet enables a global dialog; content can be … Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Media convergence has even changed the way we receive data. The merit of media convergence is in no doubt but even at that, there is also a negative side to this technological convergence which has made a huge impacts on our society, infact almost all the countries of the world that have adopted digitalization. Digital media convergence enables news to be delivered quickly to the public. Digital representation has become alingua franca;it has created a shared space where forms from different genres in different media may be combined in new ways, creating new genres.. However, we should not assume all cultures are the same” (Kidd and Teagle, 2012, p.6). Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). Print newspapers and magazines depend more on their Internet presence for income and audience reach, while websites produce content for television, radio and print pages to reach different populations. convergence has brought about operational cost cutting which has had a negative impact. In pursuit of a wholesome political environment, the existence of a ‘healthy, vibrant and inquisitive journalistic media’ is imperative – WikiLeaks is therefore established to enhance public scrutiny. New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. Cell phones have evolved since the 21st century. Altogether, these aspects of convergence in the magazine industry evaluate that the impact on the industry affected the stakeholders, provoked a massive change in their magazine production and distribution and brought into question the current media industry regulations and ethics. This essay will discuss the importance of media convergence … In the last four to five years, media companies have been fine-tuning the concept of convergence. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. He argued the existing technological services are now systematically improved and their role has been changed by joining with other services. Mass media refers to ability to communicate openly and internationally to many receivers within, Culture can refer to the characteristics and social behaviour of individuals in a group or society. They mistake one of the change’s traits or … But what has happened in the last five years can't even be captured by the word "change" - it is as if the most fundamental laws of the media universe have been overthrown. Long–time forms of entertainment, such as music, … However, the media has been revealed to impact negatively on moral values among the youths and the children. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. Threats of recent years quite well older forms of media such as music, games or have! 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