Introducing Textbook Solutions. For Millennials, it’s 69%, and for Gen Z, it’s 75%. Futurist Keynote Speaker Patrick Dixon: 15m unique visitors, 6m video views. However, as more media providers join the fray—including Disney+, Apple TV+,6 and HBO Max—competition is growing and putting pressure on content and pricing. How can studio productions and live entertainment reboot and return to business? Introductory offers of free or reduced rates, along with compelling original content, are attracting subscribers. Simply select text and choose how to share it: Digital media trends survey, 14th edition The state of the web continuously changes and evolves right before our very eyes—revealing new current trends we never saw coming. … Among Millennials, 40% felt “overwhelmed” by the number of subscriptions they manage, and 43% intended to reduce them. Notably, a third of U.S. consumers and nearly half of Gen Z and Millennials say that video games helped them get through a difficult time. has been removed, An Article Titled Digital media trends survey, 14th edition Since the COVID-19 pandemic began, consumers we surveyed have been adding and cancelling subscriptions (figure 3). Additions take center stage. Kevin is a senior manager in Deloitte Services LP and the sector specialist for the US Media & Entertainment sector. Gaming usage up 75 percent amid coronavirus outbreak, Verizon reports. Yet, they can get you a jump start on the future. This may still be true in developed societies where the media … Customer acquisition has accelerated, especially in paid streaming video, music, and gaming subscriptions. The authors would like to recognize Shashank Srivastava and David Ciampa for their invaluable contributions to the writing and analysis of this year’s report. The data below shows a breakdown of how we define the five generations represented in this survey. Audio is the New Media. However, cost is also important. When we asked consumers why they subscribed to a specific streaming video service, their answers revealed that content is still king.7 Consumers are drawn to streaming video services that offer a broad range of shows and movies and content they can’t get anywhere else—both originals and old favorites (figure 5). Now, this is obviously social media … In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. View in article, Bijan Stephen, “The lockdown live-streaming numbers are out, and they’re huge,” The Verge, May 13, 2020. How the pandemic and resulting economic repercussions will unfold is hard to predict, and it remains uncertain how much of these behaviors will persist afterward. Current And Future Trends in Media and Information - Media and Information Literacy (MIL) 1. 1997. Copy a customized link that shows your highlighted text. At the recent Chief Marketing Officer Roundtable at IMD, I was asked what I think will define the future of marketing. View in article, Jeff Loucks, Mark Casey, and Craig Wigginton, Ad-supported video: Will the United States follow Asia’s lead? The situation is particularly acute for movie theaters, sports, and live events that have had closures during the crisis. The pressures are likely to mount when consumers have less money to spend—39% of our COVID-19 survey respondents reported a decrease in their household income since the pandemic began. For me, the MOOC, people nowadays are in midst of online, internet. Obviously, COVID-19 has shifted this calculus and it remains to be seen how crowds will return to shared spaces. On Jan. 6, a bomb detonated on a bridge between Gamboru, Nigeria, and Fotokol Cameroon; though many details of that attack are yet to be confirmed, the chief of Nigeria’s naval staff … Over the course of Digital media trends survey, the arc continues: More experiences are being delivered through digital and virtual services, and people have become more empowered to find value on their own terms. More Americans are seeking news and political information since the 2016 presidential election and the turbulent times that have followed than at other periods in the past decade. As costs, competition, and subscription fatigue grow, their choices today could shape the industry for the next decade. Which of the discussed trends in media and information do you think will have. It's easy to keep on top of cultural trends that beam out at us from all media. The top livestreaming service for gaming has seen 50% growth in hours watched during the pandemic.14 For both watching and playing games, it remains to be seen how much of this growth will sustain after lockdowns are lifted. David Jarvis is a senior research manager in Deloitte's Center for Technology, Media & Telecommunications, Deloitte Services LP. The, course is participatory you make connection between ideas between other people, a course of study made available over the Internet without charge to a, How is it different from taking a course from a college or university? About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. To decide if they should keep the service once the full price kicks in, consumers will likely evaluate whether it delivers enough high-quality content for the new price. An award-winning thought leader in digital business model transformation, Jeff is especially interested in the strategies organizations use to adapt to accelerating change. Can they better leverage technologies to engage with audiences and fans virtually while securing physicality? Growth in video gaming expands during the crisis, More people are watching video game content. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. Ranked one of 20 most influential business thinkers alive. The voice will become the gateway to media going forward. A special thanks to Catherine Nasr, Eugenia Allegretti, and Brooke Furman for keeping us aligned on deadlines and to Martha Koeppen for her support and contributions. In just a few months since COVID-19 began, 17% of subscribers cancelled a service. View in article, Deloitte, “Connectivity and Mobile Trends Survey,” 2019. If consumers don’t get lasting entertainment for their money, they will cancel and move on to the next option. In our COVID-19 survey, 47% of US consumers currently use at least one free ad-supported streaming video service. With no new live sports to watch during the pandemic, many fans are going elsewhere—46% of respondents who are sports viewers are watching their favorite shows and movies, and 11% have been watching virtualized sporting events. In Asia, ad-supported streaming services dominate. M&E leaders can take this unprecedented moment to reevaluate everything about their businesses. View in article, Ben Strauss, “From courts to consoles: With live sports canceled, pro athletes join the streaming surge,” Washington Post, April 5, 2020. A recent article by Jeff Beer on Fast Company Create collected 25 future trends that will change the marketing landscape five years from now based on top innovators in marketing and … More broadly, live entertainment has become a stark example of both the impact of the crisis and the evolving—and possibly accelerating—blending of the physical and the digital. The number of options available to news consumers has grown dramatically as content from ever-increasing sources is distributed via print, television, radio, computers, tablets, and mobile devices. We would like to thank Amy Booth, Anisha Sharma, and Laura Kratcha for their marketing and communications leadership and ongoing support of the survey. The main difference. Current and Future Trends of Media and Information Group Seven Stem. This underscores the difficulty providers face with retention, as well as their growing focus on content libraries and original programming. activity2_MIL-converted.docx - ACTIVITY 2 CURRENT AND FUTURE TRENDS IN MEDIA AND INFORMATION NAME Glenda Bicera SUBJECT INSTRUCTOR Ms Gretchen Vallente, ACTIVITY # 2: CURRENT AND FUTURE TRENDS IN MEDIA AND INFORMATION. the most impact or influence on people and to the society as a whole? Notably, 50% of Millennials would be willing to attend a sporting event in the next six months, compared with just 28% of Boomers (figure 10). Here are some key questions to explore: Many media and entertainment companies have seen subscribers and users grow, both before and since COVID-19 hit. Social media was once seen as an enabler of free information, helping citizens to break free from elite gatekeepers like journalists. The work is, shared, and the course is distributed all over the internet without paying. About Digital media trends. About Digital media trends. For example, 20% of US consumers made changes to their streaming music subscriptions: 12% added at least one service, 5% cancelled at least one, and 3% added some and cancelled others. He has 20 years of experience focusing on how people and organizations interact with transformational technologies. We also found that nearly one-half of US consumers have participated in some form of video gaming activity since the crisis began. Will represent themselves as certain types of search engines. Of those who did, 90% said they would likely do so again. These are some of the trends that will dominate the social media landscape in 2021 and beyond. Additionally, when COVID-19 restrictions are lifted, consumers may reduce their subscriptions. Brianna Moné, “An interactive map of the US cities and states still under lockdown—and those that are reopening,” Business Insider, June 3, 2020. Why? This could be changing. Please see www.deloitte.com/about to learn more about our global network of member firms. 3. predict future media innovation (MIL11/12CFT-IIIi-27) 4. synthesize the overall knowledge about media and information with skills for producing a prototype of what the learners think is a future media innovation (MIL11/12CFT-IIIi-28) I- Current and Future Trends in Media … The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice. By this time, nearly 95% of the US population had been under “shelter in place” orders,1 business activity had been widely restricted, and more than 20 million Americans had lost their jobs.2 Between our pre–COVID-19 and COVID-19 surveys, Deloitte has a unique vantage on how the pandemic has changed media consumption habits in the short term, and its potential long-term impact. 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