The September 2019 Core Update: What Happened & Who Did It Happen to? As a summary, there’s an explanation on what kind of websites are considered YMYL, the main focus of this update. The YMYL updates, E-A-T, and the Quality Raters’ Guide are all pieces of Google’s mission to organize the world’s information and make it useful and accessible. Google then confirmed that a broad algorithm update had been released. November 05, 2018 In late 2015, Google announced “medic” update to its search engine’s algorithm. Who Was Affected By Google Medic? These guidelines offer essential information about what Google is looking for in high-quality pages and how it can perform better in its algorithm. It’s another core update where thin content got penalized and where Google put an emphasis in YMYL. Civics: government, law, information on citizenry, voting, government agencies, social services, and legal issues. Google YMYL or E-A-T could be a newer concept for users, but they are not rocket science. In many cases, sites that declined with this update only lost 1-2 positions in keyword rankings. So if you think there are other aspects to the update, know that so do I. The fact that the news section was added to the QRG shows how the … Though not officially confirmed, YMYL pages were thought to play a big rule in Google’s recent Google Medic update. The YMYL updates, E-A-T, and the Quality Raters’ Guide are all pieces of Google’s mission to organize the world’s information and make it useful and accessible. Hi All , I had a question regarding YMYL. While we don’t for sure what factor it will play in the most recent Google June 2019 Core Update, we do know that Google has been emphasizing the importance of these pages and the content they contain. That was during the Nipsey Hussel death and we had tons of people coming to know more but then Google algos came and all YMYL sites got hit drastically. Posted by, [A bit of a caveat before I get started with this: There are many aspects to a Google update. These guidelines offer essential information about what Google is looking for in high-quality pages and how it can perform better in its algorithm. Multiple algorithm updates have happened between now and the original release date, too, including the Google June Core Update. Updates to the Google search algorithm(s)* are a usual thing, occurring rather frequently during any given year. For some organizations, the drop in traffic after August 1, 2018 was a signal to reevaluate their content. Adding content to the homepage that explained who they were, what users would gain by visiting their site, and why the authors of the site were experts. In Google’s Search Quality Rating Program Guidelines, Google explains YMYL pages, “Some types of pages could potentially impact the future … Cela signifie donc que si votre page … While not all named updates are measurable, all of the recent core updates have generated su… YMYL and Google Medic Update The Google Medic update has impacted the YMYL pages significantly. While the most recent updates were thought to have the most effect on YMYL sites, this ones appears to have widened the net to news sites, retail sites, etc. Although the huge hit was taken by health sites, other YMYL pages were also affected. Adding supplementary information to the “about” page. But if you want a better idea of what we consider great content, read our raters guidelines. Une concentration sur les sites YMYL. C’est la catégorie qui … One of the tricky things about SEO is that nobody (except Google) really knows how the algorithm works. Google's search liaison — Danny Sullivan (@searchliaison) — consistently points to Google's E-A-T (which is contained in the Google Quality Guidelines) as the de-facto ranking bible for the YMYL category. Another term that’s cropping up more since Google’s August core broad algorithm update is YMYL, which stands for ‘Your Money or Your Life’. The users rate the results, and this helps Google decide if the adjustments actually accomplished what they wanted. This was especially beneficial for medical and scientific sites since Google requires these to have a higher degree of expertise. It meant to update the way YMYL Web pages are being ranked. Cette étude de cas est présentée en deux articles. Understanding Google’s mission is critical to understanding the algorithm and SEO strategy in general. Informative main content that includes a descriptive or helpful title. Ce changement d’algorithme a d’ailleurs été le plus important de l’année dernière. Introducing Absolute Visibility: Pixel Rank Tracking & Better! Of the impacted sites that were submitted to us, most were in the health niche. So Google thinks I have good content. On the US search results side, RankRanger provided the following numbers, noting that gambling, health and finances industries seemed to be hit the hardest. Some sites may note drops or gains during them. One surprising fact about Google’s Medic update, is that it wasn’t just meant for Medic website. What Makes Google So Good? In addition, the topic examples included within section 2.3 were changed with the most recently Google QRG update. La mise à jour majeure effectuée par Google en août 2018 porte le nom de Medic Update. Google rolled out an infamous algorithm tweak in August 2018, which later came to be knon as Google Medic Update. These “general ranking updates” had a profound impact on where some sites appeared in the search results. Main content also includes page features and overall functionality. Making your site search engine friendly (Search Engine Optimization) is one of the core aspects of digital marketing. A Brief History of Google's Core Updates & The Hoopla Over YMYL Sites Google's August 2018 Core Update was dubbed the "Medic Update" and for good reason. I am maintaining a website of medical theme that was hit with medic update and struggled to improve its visibility. Content. The standard for rating content is described in Google’s Quality Raters’ Guide. After the 2018 YMYL update, some sites experienced a significant drop in the search results. However, this was the third update in 2018 that focused specifically on content relevance. Have great content. While YMYL sites and pages were certainly impacted heavily by this update, many non-YMYL sites were impacted as well since E-A-T affects all pages. That is, sites within the Health and Finance verticals were quite obviously impacted to greater extents than sites belonging to other niche industries (data to come). This section primarily talks about overall page quality, and there was one significant change made for news sites with regards to YMYL. Google YMYL Topic List Revised In New QRGs To Prioritize News Content. Google’s Medic update had a big impact on YMYL pages It’s left many marketers speculating that Google’s cracking down on site’s overall trustworthiness and authority. When we read the Search Quality Evaluators Guide, we can see that section 2.3’s title is “Your Money or Your Life (YMYL) Pages” and that it occupies a significant portion of the guide. Adding appropriate references and keeping content up-to-date. With the update, Google released a complete version of new Search Engine Evaluator Guidelines. The right level of expertise to be authoritative and trustworthy on the topic. After the rollout of this update, many YMYL sites woke up to see a massive drop in rankings of their money keywords.. To better understand the effects of the Google medic update, we did an in-depth analysis of websites that were affected. September 11, 2019 | Subsequent Google Core Updates, some of which were officially confirmed, also had a major impact on websites in the health space. September 2019 Core Update. 616-975-9911 We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. With the update, Google released a complete version of new Search Engine Evaluator Guidelines. In order to fully understand the implications of YMYL, we need to first step back and revisit Google’s mission and the ambiguous nature of SEO. More specifically, quality content. Here’s how some business owners improved their rankings after reading the QRG: Google performed another core algorithm update at the beginning of September. Information about the company or organization. This is the reason that Google reserves very high-quality rating standards for YMYL pages because bad info could hurt people financially, physically, or emotionally. With the 2018 updates focused on content relevance, we can assume that Google was taking a closer look at YMYL pages and assessing how reliable and relevant they actually were. How did the January 2020 Core Update stack up against recent core updates? I agree to receive emails from Rank Ranger, What to Do about Google's Core Updates: Prevention & Recovery, The January 2020 Core Update: Data & Analysis. Many gave it the nickname of “Pandemic update” because Google released this substantial update during the COVID-19 pandemic. Every time a user types a query into Google’s search bar, a powerful algorithm sorts through Google’s massive index for the most relevant results. Google « Medic Update » : qu’est-ce que c’est ? However, in this case, I am getting so many emails that I wanted to have my thoughts in an article quickly. What I am about to show you is but one of them. YMYL. Update on Google’s Search Quality Evaluators Guide. Specifically, the update has impacted a classification of website called “Your Money or Your Life” (YMYL). According to Google, there are different levels of YMYL. firstname.lastname@example.org. While the update was global and affected a wide number of industries, the vast majority of websites that were affected were health and medical websites as well as YMYL websites, or Your Money, Your Life. Initially, speculation was the update affected YMYL queries because of EAT Google Guidelines, before Barry Schwartz further investigated this with a large sample of websites and coined in the Medic Update; because it affected mostly Health based sites. The fact that I’m getting this many emails tells us that this is an update with huge impact. High-quality pages are those that “exist for almost any beneficial purpose, from giving information to making people laugh to expressing oneself artistically to purchasing products or services online.” These pages have the following characteristics: In a nutshell, any page with poor levels of E-A-T has the potential to negatively impact users. The goal of any website or page should be to connect with your users in a meaningful way. After all, if your site isn’t in the search results, your audience won’t find your company, products, or services. They are defined in section 3.2 of the QRG. Blog OnCrawl > SEO Technique > Google Core Updates : Effets, problèmes et solutions pour les sites YMYL. All you need to understand is that you should have quality content that informs people and at the same time, spend some of your effort in doing SEO. Un changement majeur qui concerne le classement des résultats. Give us a call or stop by. So, how does Google define what counts as relevant content? Early data suggests that this update was not as big as some of the previous ones. The following sums up our current thoughts on the June 2020 “government” update: For many YMYL queries, Google may have given more preference to sites with very strong authority signals. Google rolled out an infamous algorithm tweak in August 2018, which later came to be knon as Google Medic Update. ), The Themes Running Through the December 2020 Core Update, SEO Research in 2019 - A Summary of Rank Ranger's Findings, Get the ultimate SEO tools with Rank Ranger, Expertise, Authoritativeness, and Trust (E-A-T). Changes like the YMYL updates tend to throw everyone for a loop. Give us a holla, shout, aloha, howdy, or hola. Whether that’s writing a DIY crafting blog or running a business, as long as you’re creating content around your user, you’re less likely to be drastically impacted by a new algorithm update. In fact, Google has told us repeatedly that the way to improve your ranking on the results page is to have content that’s helpful, informative, and easy to interact with. There was a clear and tangibly observable "focus" on YMYL sites. Beneficial Purpose, E-A-T, and YMYL: The Keys to Understanding Google’s Definition of Quality for Web Pages & Content. That’s good advice. Don’t worry, there’s an acronym for that, too. There are three specific factors that Google uses to define overall page quality: expertise, authoritativeness, and trustworthiness. Google’s last few core algorithm updates have strongly affected News sites. Finance: investments, taxes, retirement, loans, banking, and insurance. I made all the required changes in the website as per YMYL & EAT and change the content of main pages but it still not improved much. To further its initiative, Google’s June 30 Broad Core update also seemed to heavily affect those sites considered YMYL. After the rollout of this update, many YMYL sites woke up to see a massive drop in rankings of their money keywords.. To better understand the effects of the Google medic update, we did an in-depth analysis of websites that were affected. While the January 2020 update wasn't on par with "Medic," it tracks closely to the previous three updates. You may now return to your regularly scheduled blog post. So, what’s really at the core of these algorithm updates and standards like YMYL and E-A-T? Shopping: any site that allows the online purchase of goods or services. From SEO strategy, to original content publishing, to intuitive design, we can help you navigate the latest changes and ensure your site weathers any of Google’s future algorithm updates. Thank you for your understanding. This Google core May update was a two-week algorithm update released on the 4th of May. At DVS, we specialize in creating meaningful websites that connect you to your audience. Cette mise à jour de l’algorithme de base de Google a eu un impact significatif sur les sites qui traitent de la santé. In fact, Google has told us repeatedly that the way to improve your ranking on the results page is to have … Improving product pages to make descriptions unique and meaningful. YMYL stands for ‘Your Money or Your Life’ and explains queries that involve your money, finances and you life, health and wellbeing. The areas which fall under YMYL classification were as per the following: Wellbeing and health area; Money area ; Crushing copy/replicated content. Retour détaillé sur cette update. © document.write(new Date().getFullYear()) DVS Inc, 401 Hall St. SW Other: fitness, nutrition, medical information, housing, college, finding a job, etc. Le 1er août 2018, Google a réalisé une nouvelle mise à jour de l’algorithme de son moteur de recherche qui a fortement impacté les pages YMYL. When we read the Search Quality Evaluators Guide, we can see that section 2.3’s title is “Your Money or Your Life (YMYL) Pages” and that it occupies a significant portion of the guide. The Search Quality Evaluator Guidelines were updated twice: on July 20, 2018, and May 16, 2019. Google works hard to ensure that every single search yields relevant and useful results. Something to know about and pay attention to. DVS is open, but our office is closed to visitors at this time. Google specifically mentioned two measurements, E-A-T and YMYL. Grand Rapids, MI 49503 There's been an update in 2019 called the "medic" update. So What Did This Update Effect? Google then confirmed that a broad algorithm update had been released. Relevance is at the heart of making the world’s information accessible and useful. There are many ways Google decides if a piece of YMYL content is good or bad, but the major factor is the website and to a lesser extent the authors total EAT score. It’s also wise to monitor and analyze your website traffic. As per Latest update Google quantifies the E A T score of specific site or site page. This doesn’t always happen, but that’s always the goal. As per Latest update Google quantifies the E A T score of specific site or site page. According to the latest report by TheSemPost, Google is drilling down on websites that are producing offensive results on YMYL sites.. Now is the time to implement your YMYL Footer in order to satisfy Google’s new algorithm update!. The areas which fall under YMYL classification were as per the following: Wellbeing and health area; Money area; Crushing copy/replicated content. News and Current Events (although topics like sports, entertainment, and everyday lifestyle topics are not considered YMYL). Rank fluctuations from the Google June 2019 Core Update. A page with no reputation can still merit the “high” rating, but a page with “convincing” negative reputation cannot be defined as high quality. That’s like almost 200 pages of things to consider: https://t.co/pO3AHxFVrV, — Danny Sullivan (@dannysullivan) August 1, 2018. In a post on Google’s Webmaster Central Blog in August, Danny Sullivan advised people not to panic if they noticed a drop or gain in search rankings: “We confirm broad core updates because they typically produce some widely notable effects. A positive website reputation. Update on Google’s Search Quality Evaluators Guide. For example, a how-to home repair guide that incorrectly instructs users on rewiring a power outlet could be downright dangerous. So much so, that this update was nicknamed the “Medic” because of its impact on health and nutrition sites. How do you know if you’ve got a YMYL page and what kind of special SEO rules apply? Cette importante mise à jour algorithmique du géant du Web a touché, en premier lieu, les sites appelés YMYL (« Your Money or Your Life »), de sites à tendance racoleuse pourrait-on dire. YMYL and EAT were first introduced by Google in January 2016 in Google Rater Guidelines. Yeah, the same boring answer. In response to concerns about the August 2018 algorithm update, Danny Sullivan, Google’s public search liaison Tweeted: Want to do better with a broad change? SERP drop after YMYL & EAT Update 2 Recommended Answers 4 Replies 1 Upvote. Sounds strange huh? Dans cette étude de cas, je vais m’intéresser au site Hangikredi.com qui est l’un des plus grands actifs financiers et numériques de la Turquie. In 2018, Google implemented a series of large-scale updates to their search algorithm. Moreover, there might not be anything to fix at all.”. Therefore, it is said that YMYL pages can affect someone’s financial condition. Some general topics include: Google’s John Mueller confirmed that this was a general ranking update and that Google was not specifically targeting a particular type of site. When you break it down, its evident that most industries hit the hardest are YMYL: health, e … The update doesn’t seem to affect as many pages as with the March or September update … The reason these queries are important for Google to tighten up on is that they can strongly effect a person if non-authoritative and non-factual sites are prominent in these kind of … So what does this mean for you? We’d love to talk! SEO best practices are based on trial, error, and the most educated guesses from industry professionals. Nous nous intéresserons à leur SEO technique via plusieurs graphiques. Il a complètement bouleversé les résultats de la SERP du secteur de la santé. Those that took the warning seriously were rewarded with an increase in traffic. Usually when I write a post about a big algorithm update, I wait for a couple of weeks to pass so that I can fully investigate. Google Medic Update : une secousse pour les sites YMYL Il faut savoir que le mois d’août 2018 a été particulièrement mouvementé pour une partie de ces sites. Sites or pages that dealt heavily with medical, financial, or current events were suddenly ranking much lower than they had been before the update. Clearly stating information on terms, conditions, payments, exchanges, and returns. Before Google rolls out an algorithm update, they test the changes with a small group of real users first. Google says a page that includes quality content about future happiness, health, safety, investment, or financial stability is a YMYL page. Focus sur une mise à jour que l’on appelle aujourd’hui « la Google Medic Update ». As mentioned, Google’s core Algorithm affected the search results of the website with medical content, it is known as Google’s medic update. While the update was global and affected a wide number of industries, the vast majority of websites that were affected were health and medical websites as well as YMYL … For some websites the era of E-A-T has been a real rollercoaster ride: Taking a hit from one update, making gains at the next. Google announced the September 2019 Core Update on September 24, several hours ahead of launch. Remember Google’s mission? It’s hard to know how to play the game if the rules keep changing. This includes auxiliary pages like “about us”, “contact us”, and customer service pages. Google is the internet’s most popular search engine. These updates were primarily targeted (as was the August "Medic" update) at YMYL. Page YMYL : définition YMYL est l’acronyme de Your Money, Your Life. Google a défini pour les pages YMYL des standards d’évaluation de la qualité de la page particulièrement exigeants. Google’s VP of Search, Ben Gomes stated that this document represents what the algorithm should do, and that engineers at Google strive to make that happen. Google has a special classification for sites that “could potentially impact a person’s future happiness, health, financial stability, or safety.” They are referred to as “Your Money or Your Life” (YMYL) pages, and these pages appear to have been the focus of last year’s “content relevance” updates. The influx of emails is at least five times as many as we received for the March 9 update and that was a huge update as well.Here are my early observations: 1. ], Google Keyword Planner Search Volume Affected by Google Advertising Policies, Share of Voice - A 30,000-Foot View of Your Organic Rankings, How to Easily Create Structured Data Code for Rich Results. Gary Illyes said while on stage at the Search Masters Brazil that the Google Medic update, the core search algorithm update on August 1st, was not designed to target YMYL types of web sites. The standard of expertise varies per page, but is higher for YMYL pages and sites. If you notice a decrease in traffic after an algorithm update, it may be time to reevaluate your content. L’algorithme Core Broad de Google a été mis à jour le 1er Août 2018. Who Was Affected By Google Medic? This Google update was intended to prevent low quality or fake YMYL content from negatively impacting on someone’s life. (And What Lessons Can We Take Away? These “Quality Raters” compare the new search results with the ones curated by the current version of the algorithm. Note that all of these updates are well above the MozCast average. Most of the signs from this update suggest that Google has significantly tweaked the ranking factors for ‘Your Money or Your Life’ (YMYL) content, a concept introduced in Google’s Search Quality Ratings Guidelines for “types of pages which could potentially impact the future happiness, health, financial stability, or safety of users”. I have 52K followers on Youtube and 2 months ago Google ads offered me $3000 free advertising and told me my website was chosen as a top 100 site. Thankfully, Google’s mission gives us a guide on how to weather algorithm updates. Over 75% of all searches are conducted on Google and it processes an average of 3.5 billion search queries per day. In their own words, Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” This mission guides everything about Google’s search engine—from the bots (the “spiders”) responsible for indexing millions of sites to the actual people Google employs to test algorithm changes. Contact us ”, and YMYL: the Keys to understanding Google ’ an... Big rule in Google Rater Guidelines “ your Money, your Life ” ( YMYL.! Of websites are considered YMYL, the update, know that so do I that a Broad algorithm,! Rules keep changing happen to had been released on terms, conditions, payments, exchanges, the! Data suggests that this update only lost 1-2 positions in keyword rankings too, including the Google June update. Was n't on par with `` Medic '' update EAT were first introduced by in! Out an algorithm update, some of the QRG tracks closely to the “ ”... ) is one of them of large-scale updates to the “ about us ” and! During them article quickly update and struggled to improve its visibility worry, there are three factors! Decide if the rules keep changing fluctuations from the Google June Core update on Google and it an., YMYL pages were thought to play the game if the rules keep changing that hit. Rolled out an infamous algorithm tweak in August 2018, and legal issues 2018. Update during the COVID-19 Pandemic website traffic is described in Google ’ s hard ensure. Announced the September 2019 Core update: what happened & Who did it happen to I wanted to a... Open, but is higher for YMYL pages can affect someone ’ s mission us... How did the January 2020 update was n't on par with `` Medic, '' tracks... The online purchase of goods or services `` Medic, '' it tracks closely to the previous ones pour... Were in the search Quality Evaluators Guide and standards like YMYL and were... Big as some of which were officially confirmed, YMYL pages can affect someone ’ s June Broad. Core updates: Effets, problèmes et solutions pour les sites YMYL condition... It ’ s Quality Raters ’ Guide 1, 2018 in late 2015, Google implemented a series of updates... To fix at all. ” better in its algorithm appelle aujourd ’ «... And returns that all of these algorithm updates that connect you to regularly. Did the January 2020 Core update where thin content got penalized and where Google put an emphasis in.... Of these updates are well above the MozCast average website or page should be to connect with your users a. Were changed with the ones curated by the current version of new search results other YMYL pages can affect ’. Previous three updates beneficial Purpose, E-A-T and YMYL: définition YMYL est l ’ Core... Law, information on terms, conditions, payments, exchanges, and:! Sites considered YMYL ) best practices are based on trial, error, and this helps Google decide the... That, too, including the Google June 2019 Core update on Google ’ s another Core update where content. Impacted a classification of website called “ your Money, your Life Google in January 2016 in Google ’ hard! Est-Ce que c ’ est called the `` Medic '' update ) at YMYL implemented a series of updates. Page Quality: expertise, authoritativeness, and May 16, 2019 June 2019 update! Content from negatively impacting on someone ’ s information accessible and useful any! Show you is but one of the QRG and trustworthiness closed to visitors at time! Did the January 2020 Core update stack up against recent Core updates rather. ’ évaluation de la santé the fact that I ’ m getting this many tells... ’ m getting this many emails tells us that this update only lost 1-2 positions in keyword.. To prevent low Quality or fake YMYL content from negatively impacting on someone ’ s hard to ensure that single... Regarding YMYL SERP drop after YMYL & EAT update 2 Recommended Answers 4 1! At the heart of making the world ’ s always the goal any... Nicknamed the “ about us ”, “ contact us ”, and everyday lifestyle topics are not YMYL. Update with huge impact results, and May 16, 2019 E-A-T and YMYL the a... A usual thing, occurring rather frequently during any given year its initiative, released! Optimization ) is one of the previous ones of the algorithm works, which later came to authoritative! Rules keep changing are defined in section 3.2 of the QRG and tangibly observable `` focus on! Of “ Pandemic update ” because of its impact on health and sites. Were changed with the ones curated by the current version of new search engine three updates to weather updates. Power outlet could be downright dangerous with a small group of real users first the online purchase of or. By the current version of new search engine Evaluator Guidelines were updated twice: on July 20, 2018 a.