April 2016 Harvard Business Review 5 FOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, … We are sorry. .sb-checkbox-container{display:table;height:60px;width:100%;margin-top:-18px}.sb-checkbox-column{display:table-cell;table-layout:fixed;width:60px;vertical-align:middle}.sb-checkbox-column.sb-bordered-box{border-top:0;border-bottom:0;border-left:0;border-top-right-radius:0;border-bottom-right-radius:0}.sb-dead-space-column{display:table-cell;width:13px}.sb-touch-link-column{display:table-cell;vertical-align:middle}.sb-checkbox{margin-left:13px}.sb-bordered-box{border:.1rem #ddd solid;border-radius:.4rem}.sb-touch-link{margin:0;border:0;border-top-left-radius:0;border-bottom-left-radius:0}.sb-touch-link .a-box-inner{padding-left:0;padding-top:0;padding-bottom:0;background-color:transparent!important}.sb-touch-link-text{display:table-cell;height:60px;vertical-align:middle;padding:0;height:100%}.sb-section-bottom-padding{padding-bottom:1.3rem} }); The most manifest example being when the authors spent a good amount of time talking about the responsibility a platform needs when it transitions from being a smaller and scrappy company to a larger and more influential platform. This book excels at explaining the complex economics of digital platforms from many different perspectives and in a highly approachable way, using countless striking examples. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. This book not only answers these questions; it also provides critical understanding of the underpinning and superstructure of platforms. And as a free bonus, we also included a straightforward list of must-ask questions that you can use in your decision process when selecting digital publishing platforms. While as a general interest reader I found the discussion and examples very interesting like for example the difference between the 2008 mindset of Facebook and its CEO Mark Zuckerberg versus the 2018 version (with hundreds of millions of users Facebook has the moral responsibility now that it didn’t quite harbor back in its early race for market hegemony). Make an amazing first impression In order to make a sell, you need to keep your user engaged and clicking through. Incumbent companies, including Daimler, Nike, and Unilever, have launched their own platforms as their business models mature, although we found they are only about half as likely as digital natives to go this route (Exhibit 1).44. 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ultimately more important than having the best product. �9ׇ%閃�������;�(Q��U�ne��*98�4E\1 ��G��Ӓ(��/8No��Aa+h�\���1��QҜp:�#��m_�[�+��푉3u�o��Q3��N$oG\��_p�b�1�R�)�K&w��_ȒI��Ԋ%I�l��Mz��'����. .qs-slider-button-group{width:112px}.qs-slider-atc-button{width:110px}.qs-slider-button-group>.qs-decrease-quantity{width:38px}.qs-slider-button-group>.qs-decrease-quantity .qs-decrease-quantity-text{pointer-events:none}.qs-slider-button-group>.qs-increase-quantity{width:38px}.qs-slider-button-group>.qs-increase-quantity .qs-increase-quantity-text{pointer-events:none}.qs-slider-button-group>.qs-qty-present-in-cart{width:36px;border-color:#adb1b8 #a2a6ac #8d9096!important}.qs-slider-button-group>.qs-qty-present-in-cart .qs-qty-present-in-cart-native{background-color:#fff}.qs-slider-spinner{position:absolute;top:0;right:0;bottom:0;left:0;margin:auto;pointer-events:none}.a-no-js .qs-slider-button{display:none}.a-no-js .qs-add-to-cart-button{display:block!important;visibility:visible!important} A true treatise and treasure.” (Bengt Holmstrom, Paul A. Samuelson Professor of Economics and Management at MIT and winner of the 2016 Nobel Memorial Prize in Economic Sciences) stream Further, the platform strategy is a growing area that has provided the business firms with multiple opportunities for generating value. “The Business of Platforms should be read by all managers, entrepreneurs, investors, and academics interested in platform businesses. (window.AmazonUIPageJS ? As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face. .sbl-height-transition{transition:height 350ms ease-out;-webkit-transition:height 350ms ease-out;-moz-transition:height 350ms ease-out;-o-transition:height 350ms ease-out}.shopbylook-btf-desktop-row{border:1px solid #f2f2f2;overflow:hidden;width:auto}.mirai-btf-shopbylook-header{display:none;overflow:hidden}.shopbylook-btf-desktop-left-section{border:1px solid #f2f2f2;padding:31px 45px;height:474px;display:block}.shopbylook-btf-desktop-left-section-title{text-align:center;font-size:20px;height:80px;overflow:hidden;width:280px;line-height:25px;color:#2C2C2C;margin:0 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